New Green – Management


Communicating Sustainability – how to make your delegates and clients love your green initiatives

Corporates, governments and the events industry is changing and increasingly adopting sustainability as a purchase criteria and way of life and business. To be more competitive and effective we need to communicate sustainability in a new way – but how? In this session, you will gain insights about how clients and delegates experience your green initiatives, and what you can do to improve and succeed with your sustainability communication. You will get the newest knowledge about how to segment your audiences and target your message. The session will be full of Danish and global research, best practices and inspiration that will make your clients love your green initiatives. 


Learning outcomes

      What to be aware of if you want to succeed with your sustainability communication

      What not to do if you want to succeed with your sustainability communication

      How to segment your delegates and clients and target them with messages that accelerate sustainability

      Danish and global best practices and top tips on engaging and activating your audience: staff, suppliers, delegates and clients


Host: Guy Bigwood, Group Sustainability Director, MCI Sustainability Group and Trine Plambech, Principal Green Urban Designer & Team Leader, Alexandra Institute